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Session
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2 years
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session
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Description
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24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
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Used to determine whether a user is included in an A / B or Multivariate test.
18 months
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2 years
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Used by Google Analytics to determine which links on a page are being clicked
30 seconds
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2 years
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
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2 years after last activity
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30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes